We manage Google and Microsoft Ads for professional service firms. Live dashboards. Real heatmaps. You see every dollar, every click, every conversion. No black boxes.
Professional service firms have three ways to get found online. Traditional SEO is collapsing. The firms that win are running AI search optimization AND paid search together.
Google AI Overviews now appear on the majority of informational searches. Research suggests organic click-through rates have dropped 58–61% on affected queries. Professional service firms have reportedly lost 42% of informational query traffic despite maintaining their rankings. The clicks still happen — Google just keeps them.
800 million people use ChatGPT every week. 51% of B2B buyers now start research in AI chatbots. AI search converts at 15.9% versus 1.76% for Google organic. We build AI-ready websites and AEO architecture at iecan.ai — and the smartest play is pairing AEO with paid search so you own both channels while competitors scramble to catch up.
Paid ads still sit above everything — above AI Overviews, above organic, above the map pack. You control the budget, the targeting, the schedule, and the landing page. Results start in days, not months. And on Microsoft Ads, you get LinkedIn-grade targeting at search-intent prices — something Google simply cannot offer.
No mystery retainers. No vague reports. Here is exactly what your $2,500 per month covers — and what it doesn't.
Both platforms managed together. Campaigns built from scratch, not imported. Microsoft gets its own strategy — not a Google copy-paste.
Target by job title, industry, company, and seniority — layered onto search keywords. Only available on Microsoft Ads. Deterministic, not inferred.
Free forever — Microsoft pays for it. See exactly where visitors click, scroll, and rage-click. Session recordings included. No monthly fee.
Your own branded portal with real-time ad spend, clicks, conversions, and cost-per-lead. Updated live — not a monthly PDF nobody reads.
Every form submission, phone call, and booking tracked back to the keyword that generated it. Closed-loop attribution — not vanity metrics.
Bid adjustments, negative keywords, search term reviews, ad copy testing, and audience refinements — every week, not every month.
30-minute screen-share walking through your dashboard, what changed, what we're testing next, and what's working. Recorded and sent to you after.
Three-month minimum to let smart bidding stabilize. After that, month-to-month. Cancel anytime with 30 days notice. Your account stays with you.
Ad spend goes on your credit card, not ours. You see exactly what you pay Google and Microsoft. No hidden markup on media. Total transparency.
Most agencies sell advertising they've never bought for themselves. We run paid search to acquire our own clients — using the same dashboards, the same heatmaps, and the same optimization cadence we'd build for you.
On your strategy call, we'll show you our own lead-gen campaign — live spend, real conversions, actual cost per booked call. Then we'll show you a Microsoft Clarity recording of a real visitor on our landing page. Then we'll pivot to your competitors' data and show you what they're spending, what keywords they're buying, and what they're missing. This is the dashboard we'd build for you — because it's the dashboard we built for us.
Most agencies import Google campaigns into Bing and call it done. We build Microsoft-native campaigns from scratch — because the platform has targeting capabilities Google doesn't offer.
Microsoft owns LinkedIn. That means Microsoft Ads can target by real job title, real company, real industry, and real seniority — not guesses.
A law firm targeting general counsel at Fortune 1000 companies. A CPA firm targeting CFOs at private equity portfolios. An MSP targeting IT directors at HIPAA-regulated organizations. This is only possible on Microsoft Ads — at search-intent prices, not LinkedIn display prices.
Google uses inferred audience signals. LinkedIn native ads cost 3–4× more without search intent. Microsoft Ads combines both at the lowest cost per qualified click available anywhere.
Professional service advertising isn't generic marketing. Each vertical has its own compliance requirements, keyword economics, and buyer psychology. We build campaigns that respect all three.
No percentage-of-spend games. No hidden platform fees. No surprise invoices. Here is what managed advertising costs at IECAN.
Recommended minimum ad spend: $3,000–$5,000/month across both platforms. We'll advise on allocation during the strategy call.
15 minutes. We'll pull your competitors' ad data live. No obligation. No pitch deck. Just data.